As our goal is to provide businesses with the best chance at success, we offer services that boost your search rankings on not only Google and Bing but also on other less-known search engines. You’ve probably heard of search engine optimization (SEO), the process of making your page rank better on search engines by ensuring that your page loads quickly, performs well on mobile, and contains relevant content, but do you know how it works?
How SEO Works
When search engines can find you, consumers can find you. That’s because when search engines find your content, they rank it according to an algorithm. That algorithm decides the relevancy of your content based on the terms used in the article or blog.
That relevance determines your placement in the organic search section of a search engine, that is, the section that is not sponsored by advertising. Each business needs to prioritize organic search because it can save you money. When a company is just starting and needs to gain traction, it commonly uses pay-per-click (PPC) combined with SEO to enhance its ranking in the search engine results pages (SERP).
As a full-service digital marketing agency located in Chesterfield, MO, we can help businesses in the greater St. Louis, MO, area and the rest of the USA do both. We create digital marketing pieces for you that help your business reach your customers using SEO and PPC. Once you’ve built your website with SEO content, you’ll see changes in the number of individuals visiting your website based on the SERP you’ve gained organically.
How Do You Achieve Organic SERP Results?
Search engines update their algorithms regularly based on search activity. That means that they analyze what individuals search for and how they search for it, then they update the algorithms based on that data.
One of the most major updates to search engine algorithms in the past few years has been Google’s prioritization of local search. As consumers started using their smartphones for on-the-go searches, Google, then Bing, transitioned to prioritizing local search.
That means that they linked search keywords into their Maps apps. When you search for information, the search engines prioritize local search. This fairly puts local businesses ahead of large corporations as long as they have prioritized local searches in their SEO campaigns.
PPC vs. Organic Results
This means that no matter how small your company is, you can land customers local to you. Your website will rank higher based on your proximity to the person searching. Another option is purchasing PPC ads that place your website at the top, also called sponsored results, but consumers have become savvier as the Internet developed.
Consumers can tell the difference between the sponsored and organic results, and they choose the organic results most often.
SEO Requires Exactness
Prioritizing local search means putting your business into the Maps’ database. You do that by adding your business name and address.
This means providing an exact match. If your website reads “123 XYZ Street, St. Louis, MO, 12345,” then you need to copy and paste that information exactly as it appears on your website to Google Maps and Bing Maps.
To leverage the power of local SEO for your search results, your business also needs to appear in Google Business Profile and Bing’s business database. If you have us add this for you, we’ll address Google first. That’s because Bing lets you import your data from Google Business Profile into its database, but Google doesn’t offer the same service for Bing’s business data. If you do it yourself, using the order of Google first saves you time.
How This All Helps You
When a consumer conducts a “Near Me” search, whether for plumbers, electricians, maids, lawn mowing services, landscaping, interior designers, or anything else, the search engine prioritizes the local business that appears in Maps or Google Business Profile. That means the search engine prioritizes local businesses offering that service or product.
Regardless of how long your business has existed or how many employees you have, if your business uses the highest quality SEO and local SEO, your business vaults to the top of the SERP. For example, for a plumber, that means that when individual searches for someone to root their toilets, Google or Bing will show the top local results over the major corporations like Roto-Rooter.
What a Digital Marketing Agency can do for you
As a digital marketing agency located in Chesterfield, MO, and serving the greater St. Louis, MO, area and all of the USA, Assist90, LLC, offers full-service digital marketing solutions. We design collateral that positively grabs the attention of consumers and ranks highly in SERP.
Our agency helps you create the digital content your business needs to achieve success. We create blogs and website copy, design websites, and conduct SEO audits. Additionally, we perform SEO updates to ensure your website conveys the information it needs to perform well, both with consumers and search engines.
Just as you hand out business cards when you meet an individual in person, your website, GMB, and other business databases and map apps convey your services, address, and location served.
Assist90 – “Assisting Solutions Services, Integrating Sales Technology”
Contact Assist90, LLC, today if you’re looking for assistance with your business’s SEO. We’re located in Chesterfield, MO, and offer professional SEO services to companies in the greater St. Louis, MO, area and other parts of the USA.
Let us help you reach out to both your existing and potential customers. We conduct target audience research for your business and also tackle keyword research. Once we update your online collateral, we monitor the performance of each keyword and provide written reports, so you can track the efficacy of each keyword phrase and see who in your target audience responds to them.
Let us help you reach the consumers you need to turn into customers. Our full-service digital marketing agency offers the services your business needs to reach consumers with your services or products through SEO and search engine results.
Recent Comments