In today’s competitive world, consumers have access to a wide variety of options when it comes to products and services across industries. To narrow down their choices, a vast majority of buyers rely on the internet to research businesses before making a final decision. What they find online can make all the difference in whether they choose to do business with a brand or move on to a competitor.
As a small business owner, you need to earn your customers’ trust and give them a strong reason to choose your business. By optimizing your customer experience at every stage of the customer journey and improving your online reputation, you can not only increase the rate of acquisition but also improve retention and build a loyal customer base.
However, improving your online presence involves several moving parts—including managing your social media presence, responding to reviews, optimizing the micro-interactions on your website to increase conversions, and creating content that reflects your authority and expertise—that work together to create a positive brand image that existing and prospective customers love and trust.
Fortunately, Assist90’s Business App has several features that can help you streamline your customer experience and enhance your brand presence. Keep reading to learn more.
How to Boost Your Reputation with Assist90’s Business App
Optimize Your Website to Increase Conversions
The customer journey starts way before the sale. Prospective customers need to first find your business online, and then they need to like what they see. Your website plays a significant role in ensuring consumers have a positive experience with your brand from the get-go.
Your website content needs to be relevant, consistent, engaging, informative, and easy-to-find. If visitors can’t find what they’re looking for or, worse, find incorrect or inconsistent information, they will lose trust in your brand and go to a competitor’s website.
When building your website and organizing your content flow, keep in mind that visitors need to be able to find any information they’re looking for in less than 3 clicks. Additionally, you also need to pay attention to the various online “micro-interactions” to ensure a seamless browsing experience on your website, especially if you’re an online retail store.
A failure to improve website “micro-interactions” can be catastrophic to your business. For example, your brand reputation and trustability can take a huge hit if customers frequently experience problems with your payment portals.
Having proper systems in place for customers to address customer complaints can help avoid escalations. With our inbox messaging platform, you can stay on top of complaints and ensure they are resolves as and when they arise. This way, your customers will feel heard and know for sure that your brand can be trusted.
Create Well-Researched Blogs & Articles to Improve Brand Credibility
Most consumers use Google to find answers to their pressing questions. Posting well-researched and engaging blog and articles provide your business with the opportunity to provide consumers with these answers. Blogging also offers an added bonus of increased brand awareness.
For example, someone looking for the best car models to buy this year might stumble across an article written by your business on the subject. Not only do they now have the answers they were looking for, but they are now also aware of an auto dealership they can buy their new car from.
Blogs are also an excellent way to showcase your industry expertise, authority, and trustworthiness—the EAT Principle—an important factor used by Google to determine if a webpage is relevant to searchers. Customers also trust brands that organically rank high on SERPs. Clearly, your business can benefit from regular blogging in multiple ways.
Leverage Social Media to Build a Loyal Online Customer Base
There are currently over 4.55 billion active social media users worldwide, making social media platforms like Facebook and Instagram indispensable to your brand’s online marketing efforts.
Building a strong social media presence can be a lot of work, but it’s worth the returns! These online platforms have transformed how brands interact with customers, allowing you to create a relatable brand persona, share relevant content and business information, engage with your audience, and establish close, long-lasting relationships with your customer base.
Fortunately for you, with the Business App’s social marketing tools, social media marketing has never been easier. You can now plan your social media calendar, create ready-to-post content, and schedule posts in advance. In addition, our in-depth analytics tools provide you with important data about which types of posts get more engagement and which advertising campaigns produce better results. You can use this information to upgrade your social media strategy and build a loyal online following that translates into lifelong customers.
Monitor and Respond to Online Reviews
91% of people between the ages of 18 and 35 trust online reviews as much as, if not more, than personal recommendations. This is why it is important for businesses to monitor all conversations happening around their brand online.
An important part of your review management strategy is responding to online reviews, both positive and negative. This makes customers feel seen and allows you to rectify customer concerns before they become major issues.
Our reputation management solutions let you monitor conversations, comments, and reviews about your brand across social media platforms and review sites, all from one dashboard. You can also use our customized review response templates to respond to reviews in a professional and timely manner.
Additionally, no reviews are a bigger red flag for consumers than negative reviews. Our Customer Voice tools allow you to reach out to clients and remind them to leave reviews. This also has the added benefit of keeping your brand in the forefront of your customer’s minds long after the initial purchase. Also, you can incorporate our Review Generation Widget on your website to display top reviews on your webpage and boost brand credibility.
Establish Strong Post-Purchase Relationships and Encourage Word-of-Mouth Marketing
Your digital marketing efforts don’t stop after a sale has been made. You need to cultivate this relationship further to increase retention rates and attract new customers. Automated email and SMS campaigns about new product lines and offers will ensure your customers keep coming back for more.
Making sure your customers have a positive experience with your brand at every stage of the customer journey will increase the chances of them leaving a positive review or recommending your brand to someone else.
Assist90’s Business App is just what you need to optimize your online reputation. We’re located in Chesterfield, MO, and offer full-service digital marketing solutions for businesses looking to improve their customer journey. To learn more, visit our website or give us a call at (314) 560-5649 today to book an assessment.
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