Did you know Google processes close to 40000 search queries every second? Google, Bing, Yahoo, and other search engines have billions of searches worldwide on a huge range of different terms every month. We have free access to one of the most powerful marketing tools,...
Contrary to popular belief, the goal of digital marketing is not just acquiring more customers for your business—it is also establishing a long-lasting relationship with your customers and giving them enough reasons to keep doing business with your brand....
If you own an online retail store, you’ve probably noticed several customers who spend a significant amount of time browsing through your selection and adding products to the cart, but never take the final step and make a purchase. Instead, they just close the tab and...
When it comes to promoting your small business online, it’s easy to get caught up in the numbers and metrics while forgetting the most important part—customers’ experience with your brand. As a business owner, you need to ask yourself some key questions every day: Why...
When it comes to growing a business, many small business owners are focused on their revenue and metrics. How do sales compare day by day or year by year? How much are people spending? What is the profit margin like? And while it’s important to track and understand...
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