Sending the perfect marketing emails, making frequent and engaging social media posts, getting results with search advertising, and reaching Google’s front page with SEO can all be intimidating tasks when trying to boost your brand’s awareness. And trying to manage all of them simultaneously can feel nearly impossible.

Not only do you have to manage different logins and passwords, but you also have to ensure that you stick to a schedule without forgetting anything. Thankfully, with Assist90’s Business App, you can mitigate these problems and simplify the whole process while efficiently boosting your brand’s awareness.

Understanding Brand Awareness

Before we look into how our Business App can boost your brand’s awareness, we have to look at the customer journey and where brand awareness falls within it.

Awareness is the first stage of the customer journey, but that isn’t all it is.

Awareness is the perception customers have of your brand. That perception is affected by the steps you take in marketing and branding, but the experience customers have with your service and your products also has a huge impact.

So, let’s take a look at how our Business App can improve your brand’s awareness by increasing visibility and enhancing customer experience.

Increasing The Visibility Of Your Brand

Building brand awareness through social media is a long game that requires consistency and planning. While everyone would like to make that one social post that goes viral and quickly raises the awareness of their brand, it’s not something that can be fabricated.

Without the right tools, it is easy to start strong and then fade off soon as you realize how much work goes into maintaining your social media presence.

When you use Assist90’s Business App and its tools, you can level up your social media game without increasing your workload. Our Business App provides the tools you need to create a social media calendar that helps you keep a consistent presence online.

To make it even easier to keep a consistent social media presence, you can draft your social media posts in advance and then have them scheduled to be automatically posted later in the month.

Rather than drawing up individual posts for Facebook, Instagram, LinkedIn, Twitter, and Google My Business, with Business App’s Social Marketing tool, you can draft the post once and put it on all of your social media platforms with a single click. This can save you a considerable amount of time and stress.

Advertising with the Business App

Suppose you want to dive deeper into social media and online marketing. Much like the Social Marketing tools, you can use advertising planning tools to schedule ads and create a social media marketing strategy that works for you.

In that case, you can also easily create a social media marketing campaign, increase your online visibility through listings, and improve your search engine optimization all through Business App. Best of all, everything will all be in the same place. This means you no longer have to remember a dozen logins and passwords.

Integrating Digital Strategies With Traditional Marketing

If you aren’t ready to move away from traditional advertising like billboard, radio, or television ads, you can use those options in tandem with all that Business App offers. Standard ads can draw people to your online presence, and your online presence will make potential customers more aware of your traditional ads while reinforcing your image as a brand.

Together, these two strategies help to improve how much your brand spreads through word of mouth. More people knowing about your business means more people will talk about your business. This, in turn, leads to more sales.

The Relationship Between Awareness And Reputation

Building awareness for your brand can be a cyclical process that can cause an ever-growing feedback loop of positive attention. You must provide good products and services to ensure that what they say about your brand is positive.

This should be your goal! It’s simple; as more customers find your business and thus buy your products and services, the more they will talk about and share your brand with their friends and families. This then brings in more customers to continue to feed this cycle.

If your company mismanages its relationship with its customers, you can damage any progress you might have made in improving the awareness stage of your customer’s journey. Angry customers are much more likely to talk about your company than happy customers, so minimizing the number of angry customers is vital. Business App’s reputation management software and integrated customer communication apps make this easy.

Maintaining Relationships with Email Marketing

Business App also simplifies email marketing. Instead of drafting up a creative email with beautiful text and images each time you want to send out newsletters, sales information, or marketing emails, you can use pre-built templates that will still feel meaningful and personal to your clients. This way, customers keep your company in mind.

Nobody wants to receive marketing emails every day, but carefully timing your emails can ensure that your brand stays fresh in your customers’ minds. Furthermore, you can schedule these emails with automation to send them at just the right frequency. This helps maintain your relationship with the customer, which ultimately feeds back into increased customer awareness and sales.

Keeping It Together

Because all of these services are in the same place when you use Assist 90’s Business App, everything will feel familiar and quick. The user interface is intuitive and easy to learn, and if you need to get a new product or service, that is easy too. This all works to save you time and make your digital life more manageable.

If you are interested in getting a demo of the Business App, or even if you’d like to learn a little bit more about it, don’t hesitate to get in touch with the experts at Assist90, and we will help you to get started with simplifying your business’s digital needs.