Digital ads are one of the most effective ways to target, inform, entice, and covert customers. Most businesses are investing more resources in creating effective digital ad strategies. Digital advertisements can be found on social media sites such as Facebook and Twitter, as well as on websites such as Google and Yahoo. Digital advertisements are often displayed through banners, pop-up ads, embedded content (such as videos), and text links.
Can Digital Ads Aide My Customer Journey Strategy?
A customer journey map can help you see the bigger picture and identify the holes where you need to focus your efforts. You can refer to this blog post from earlier this year to learn more about creating an effective customer journey map. Continue reading to learn more about why customer journey maps are important and how digital ads can be useful in the creation of these maps.
Why Should You Create a Customer Journey Map?
Customer journey maps are a great way to visualize your customers’ steps when interacting with your company. This helps you understand how they make decisions, what challenges they face, and how you can assist them throughout the process. The customer experience at each step of the customer journey plays an important role.
Deeper Understanding of Customer
A customer journey map helps identify the customer’s pain points, needs, and what they’re looking for in their interactions with you or with your product or service. This understanding is crucial to being able to communicate with them effectively.
Targeted and Timely Communication
A customer journey map can help you better target customer communication by using different messages depending on where they are in the process. It also assists businesses in identifying communication gaps so that they can make necessary adjustments. As a result, you can provide more personalized service, which leads to happier customers, repeat purchases, and referrals.
Improved Up-Selling
Up-selling is about promoting new products or services to existing customers based on previous purchases or behaviors. You can use a customer journey map to determine what kinds of products or services might be good upsell options based on where they are in the process.
You can use digital ads to create customer journey maps. Keep reading to find out how digital ads can help build customer journeys.
Digital Ads and Creating Customer Journeys Maps
With digital ads, the goal is conversion in terms of clicking the link and converting it into a potential customer. By combining customer journey mapping with your PPC campaigns, you can easily determine what kinds of ads and messaging will have the maximum impact.
Digital ads are sometimes referred to as PPC ads (pay-per-click). They can be in the form of search engine ads, search results, retargeting ads, display ads, or video ads. The most important thing to note is that in the digital ad space, the customer is already at some stage of the journey as he has started searching for a solution and is in the mindset to explore more.
Let us dive deep into how digital ads can help create better customer journeys.
Awareness Stage
This is the stage where the customer doesn’t know your brand yet, and you need to create brand awareness by providing a quick glance at your brand.
Display ads, YouTube ads, and search engine ads like Google ads can be used for this stage. Awareness campaigns could give out quick-value products like eBooks, blog posts, or whitepapers to grab attention—a display ad is an excellent option to do this. You need to ensure that the content you use is relevant and exciting to stand out from the crowd of other display ads competing for attention.
YouTube is one of the most popular video destinations in the world, with approximately 247 million users in the United States alone, and there is no better place to create video ads and create buzz around your brand.
While creating search engine ads for the awareness stage, ensure not to include any keywords, as customers will be using broad terms to start with. These broad terms could include search queries such as “best coffee near me,” “shoes for men,” and so on.
Keep track of your bounce rate, time spent on site, reach, and impressions to continuously keep improving your ads.
Consideration Stage
When a customer enters this stage, the person is seriously searching for a solution. Search engine ads targeting more specific keywords can prove to be effective.
Retargeting ads are also great for the consideration stage of your sales funnel because they can remind people who have already been to your website that you’re still there and ready to help them. If you sell something expensive or complicated, you might want to use retargeting ads in addition to other forms of advertising so that you can reach people who have been interested but haven’t made a commitment yet.
As the consideration phase is crucial for the customer to understand the brand better, creating campaigns to make people understand and move them to the decision stage will be helpful.
Decision Stage
This stage is at the bottom of the sales funnel, where your prospect has identified the problem, researched the solution, knows about your brand, and is considering making the purchase. Try to use high-intent keywords, your brand name, and location-specific terms.
Remarketing ads also work well here—target ads to people who have viewed a product or abandoned their cart. You can also offer a deal to lure them back to your site and complete the purchase.
Tools for Better Customer Journey Mapping
It is essential to keep a close eye on how your ads are performing using web analytics and heat mapping tools. This will help you to keep optimizing your strategies and have the required impact on your customers when needed. You could use tools like Google Analytics to track user behavior and click patterns and learn more about customer behavior.
You could create multiple customer journeys based on age, gender, and demographics by analyzing the user intent and interactions and mapping them with your objectives.
Continuous improvements through editing, retargeting, rearranging, adding, or removing help you create effective customer journeys, drive relevant traffic to your website, and positively impact the search engine. An effective search engine sends traffic to relevant websites that provide an excellent user experience, resulting in a win for the search engine, the user, and the website.
If you want to set up practical and result-oriented digital ad strategies for your business, contact Assist 90. Our business app is worth a try, which provides you with all the solutions required to make your business successful. Schedule a meeting today and get started on a fulfilling journey.
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