You have a strong marketing strategy in place with multiple campaigns driving qualified leads to your website. However, conversion rates remain low. Does this sound like your story? All you need is a result-oriented and trustworthy marketing partner like Assist90 to leverage the power of digital marketing and help your company grow. Our Business App provides the necessary solutions to improve your conversion rates.
Increasing conversions is one of the main reasons why businesses market online. It is an integral part of the customer journey and need not always be related to sales. It can mean booking appointments, submitting a form, or anything valuable to the business. The conversion rates of a company only improve when multiple factors work in tandem.
Keep reading to understand the solutions Assist90’s Business App offers to improve your conversions like never before.
How to Improve Conversions with Assist90’s Business App
SEO Strategy
Search Engine Optimization (SEO) is optimizing a website’s content so that it can easily be found in the search results. SEO strategies that make proper use of keywords will ensure that your website answers the questions that your customers have. Acing the SEO game will boost your credibility as other websites begin to refer to yours.
Optimize Websites for Better Conversions
Customers who visit your website should clearly understand what is in store. Customer-centric, value-packed content with simple navigation and clear CTAs play a significant role in increasing conversions.
Websites with minimum clutter that focus on the main aspects work well. Slow websites with large images that take forever to load will undoubtedly drive away leads. Given that majority of the population use smartphones, making your website mobile-friendly is highly critical.
Online Booking
Booking for appointments or consultations using forms is a convenient option that any customer will expect. Having forms with minimum fields will encourage conversions. Booking online allows customers to set reminders, reschedule or cancel if needed. Tracking and nurturing the leads becomes easy when the interaction is through forms.
The key is to provide customers with quick and flexible ways to interact with your company, allowing them to make more informed decisions. Does your website have easy and effective forms?
Online Purchase
Creating a simple and user-friendly payment journey will give the customers the confidence to pay and buy your products or services. Clear communication of payment details like shipping charges and taxes provided at an early purchase stage will help set the expectations right.
To further improve the experience, making the payment process mobile-friendly is highly recommended. Assist90 delivers a seamless payment solution that any business can easily incorporate.
Conversion Analysis
Tracking your website’s consumer activities will help you optimize your strategies, improve customer experience, and boost conversion. With our business app, you can track:
Bounce Rate
Bounce rate is an indicator of how well designed your website is and the user experience or engagement your website provides. So this is one of the primary aspects you have to consider.
Traffic Source
You can strategize more effectively when you know which platform works best for driving traffic.
Website Interactions
Keeping track of how customers interact with your website will provide valuable insights such as the number of pages visited, the page the customer spends the most time on, and what works best for you.
Form Abandonment Rate
Form abandonment rate is an indicator of how easy your website forms are. You ought to pay attention and optimize the form fields if this is high.
Email Marketing
Sending personalized emails helps you connect better with your audience. Segmenting the audience based on gender, demographics, and behavior will allow you to send targeted emails, which helps give a personal touch.
Emails can also help retain your customers. Automating email campaigns to nurture customers is a fantastic idea. Follow-ups and updates based on customer interactions will take you one step closer to conversion.
Retargeting Ads
Targeting customers who have expressed interest in your website or product with digital ads are excellent to drive conversions. Google Ads is the most popular digital advertising platform. An appealing image, clear and crisp headlines, and a compelling description can make your audience click on the ad. Keep a tab on the performance of each advertisement for continuous optimization.
Social Media Marketing
Business takes place wherever there is an audience, and there is no better place to make a statement than social media.
Social media platforms such as Instagram and Facebook are excellent places to interact with your target audience. They not only help create brand awareness but also help retain customers. Displaying appealing ads to a highly targeted audience is the way to go.
Why Are Tracking Conversions Important?
Tracking conversions not only provides an estimate of the number of users who perform the desired actions, such as filling out a form, making a purchase, or downloading an eBook, but it also provides insight into customer behavior after they begin using your website.
High traffic and low conversions can indicate that your website’s navigation is confusing or that you’re targeting the wrong audience. It is also helpful in determining the effectiveness of a marketing campaign.
You can monitor the performance of each Ad, make changes as needed, and continuously improve your campaigns. It will significantly reduce the cost of online marketing. When overall marketing costs are reduced, customer acquisition costs fall as well.
Conversion is a game of understanding your audience and providing value and enjoyable experiences. Exploring better ways to delight your customers and make them return to you will give you outstanding results.
Are you ready to upgrade your conversion strategies? Then contact 314 560 5649 or click here to get started.
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