A strong digital presence gives your business a platform to connect with your customers, showcase your products or services, and communicate with your audience on how your business stands out from your competitors.
93% of consumers use online resources, like websites and social media platforms, to do research before making a purchase. 83% of in-store shoppers use online search to look up a business before visiting them in person. As a result, in order to grow and increase brand awareness, businesses must implement an effective online strategy.
A digital marketing strategy is a plan for establishing an internet presence via online channels such as organic search, social media, paid advertisements, and other web-based mediums like websites. The goal of digital marketing strategies is to raise awareness about your company and attract new customers.
Keep reading to understand the essentials for building a marketing strategy to create an outstanding online presence.
Key Factors Required to Create a Strong Online Presence
When all the essentials are in place, a marketing plan will assist round-the-clock business promotion, improve user engagement, build brand reputation and generate better revenue.
Google Business Profile
Google Business Profile allows you to create a professional business listing that appears on Google search results. As around 83% of people search in Google (followed by Bing and other search engines), your Google Business Profile will help customers find your business online and increase your business visibility. It ensures that customers find relevant information about your company when they look on Google for your company or related products or services. Because Google is the first place most consumers look for information, your business profile is also an excellent place to inform them of your most recent business hours and any other vital information your customers may require.
Apart from increasing your brand visibility, a Google Business Profile will help boost local SEO ranking and improves brand credibility and trust.
Website Development
Whether your company is large or small, having a website provides numerous opportunities to increase sales. Website development is a method of letting people know about your products and services. Your website is where you can showcase your brand through colors, fonts, text, video, and images and establish a brand identity.
You can influence customers significantly by displaying relevant information with high-quality images and a well-thought-out presentation. A well-developed and optimized website also improves SEO rankings and forms the foundation of many online marketing strategies.
By measuring your website traffic, you can gain valuable insight into how well your marketing is performing and understand your audience better to make better business decisions.
Local Listings
Marketing through local listings in Google Business Profile, Facebook, or Yelp can have a major impact on your business’s reputation, rankings, and revenue. By updating local business listings with complete, accurate information, companies can stand out to customers searching for local businesses on the go. These magic micro-moments are when customers have a purchase intent.
You can use software tools like the Business App by Assist 90. LLC, where you can submit data to the data aggregators and efficiently manage all the local listings from one place.
Customer Voice
Customer voice helps build an online presence because they provide information about a business and its products directly from the customers that cannot be found elsewhere. 91% of consumers between 18-34 years trust online reviews just like they would for personal recommendations, driving them to make purchase decisions.
It gives customers a chance to voice their opinions about a company, which can be valuable for other potential customers. The more customers leave reviews for a company, the more likely other customers will see those reviews and be persuaded by them when deciding whether or not to buy from that company.
Reputation Management
Online reputation management is the practice of making sure your online presence is in line with your brand, whether you’re a business or an individual. Tracking and responding to brand mentions across multiple digital touchpoints is a critical component of online reputation management. Depending on the industry, your customer touchpoints can include social media, product review sites, mentions on other websites, and many more.
When customers see how you respond to comments, reviews, and mentions (both positive and negative), it helps to build credibility. By gracefully responding to a negative comment and making amends when necessary, the customer can see that you care about their opinions and increase the trust factor. It also aids in improving customer engagement, driving website traffic, and boosting sales by optimizing your marketing campaigns to generate positive responses and increase ROI.
Social Marketing
There are about 4.55 billion active social media users globally, and there is no better place to spread the word about your product and mission. Social media is an excellent platform for connecting with your target audience and showcasing your brand’s personality. The higher the engagement, the higher the chances of conversion. It’s a great place to promote your brand, grow your audience, build a community and also learn what your customers want so you can improve your offerings.
SEO
SEO is one of the most cost-effective ways to manage your online presence, as it helps reach the customer at the key moments that matter. The goal of SEO is to lay a solid foundation for a beautiful website with a clean user experience and compelling content that is easily found in search results. SEO is essential because it increases the visibility of your website, which means more traffic and more opportunities to convert prospects into customers. It also helps in positioning yourself as an authoritative and trustworthy expert in your field.
Digital Advertising
Digital advertising lets you take control of your presence in search engines. It is a collection of methods and strategies your company can use to increase traffic to your website from search engine results pages (SERPS). It helps boost your online presence and enhances your brand awareness and visibility, which, in turn, leads to online leads and sales. It is ideal for businesses that want faster results.
A good marketing plan to build a strong online presence will be possible when all the above strategies work collectively. The Business App by Assist90 LLC provides a convenient and transparent way to track the performance of all your marketing efforts from one place. You can begin with a simple assessment of your goals and objectives, followed by the development of a tailored plan to improve your online presence. Finally, execute the plan, track, evaluate, and continue engaging with your client base – all using the Business App. Schedule a meeting today to learn more!
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