If you own an online retail store, you’ve probably noticed several customers who spend a significant amount of time browsing through your selection and adding products to the cart, but never take the final step and make a purchase. Instead, they just close the tab and...
Customer Communication
What Are the Components of a Customer Journey Map?
When it comes to promoting your small business online, it’s easy to get caught up in the numbers and metrics while forgetting the most important part—customers’ experience with your brand. As a business owner, you need to ask yourself some key questions every day: Why...
How Do Customer Journey Maps Improve the Customer Experience?
When it comes to growing a business, many small business owners are focused on their revenue and metrics. How do sales compare day by day or year by year? How much are people spending? What is the profit margin like? And while it’s important to track and understand...
A Guide to Creating Comprehensive Customer Journey Maps
Marketing has one goal: to reach consumers at the exact moment they are making a decision. That's why consumer electronics companies ensure their televisions are displayed both in stores and showcase vivid, high-definition images. It’s why Walmart has chocolate bars...
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